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Promoting Your School at Events

Preview events and fairs are a great marketing opportunity for schools to showcase themselves. These events can be challenging, especially for smaller schools, many of whom have never presented in a competitive environment with other schools. However, a well-executed event is a perfect opportunity to increase attention and awareness of your school to place more butts in desks.

Please see the list below of a few do’s and don’ts for administrators, faculty and students representing your school.

Do…

First and foremost, know what the event is all about and establish a realistic goal of what you would like to accomplish.  (i.e. Create awareness? Increase enrollment?) You should know who the audience will be – prospective families looking for the perfect school for their child(ren). Have a few talking points that differentiate your school from others along with a handout (brochure or postcard) about your school.  Don’t overwhelm every family that visits your table with your entire admissions packet but rather a simple, smaller piece that stands out and drives them to your website for more information. Save larger handouts for more interested families.

Don’t…

Forget to pack the important things! Table cover with your school logo, banner, handouts, name tags, business cards, phone and laptop chargers, sweater (sometimes these events have the air conditioning blasting!).

Do…

Bring star students dressed in school uniform. Make sure you pick spirited students to represent your school. Everyone loves to

see happy students that love their school. A bonus would be to help prepare your students with a few talking points on why they love and recommend their school.

Don’t…

Give away a pencil or Jolly Ranchers. You want to stand out from the other attending schools. There will be over a dozen schools giving out pencils and candy.  A pencil isn’t going to cut it – you need to give something unique to leave a lasting impression.

Do…

Show good booth manners. Stand in front of your table rather than sitting down behind it.  Keep your booth clean. Eat before arriving or bring a snack. However, eat that snack away from your booth. Take a break and step out of the hall. No one wants to see you shoveling a granola bar in your mouth.

Don’t…

Text and play on your phone. Put your phone away! Unless you are using the device to register the family put it away.

Do…

Keep copious notes on who stopped by your table and if they need additional information or want to set up a tour. Follow up with those requests the very next day. Parents want and deserve timely responses.

Don’t…

Forget to add interested people to your database of prospective families. Email a “thank you” to them for stopping by your table. Closing the loop with these families is important to keep your school top of mind.

Questions?  We’re always happy to help out!  For more information on creating an awesome event for your school contact us here.

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